Common Mistakes People Make With Their Company Video

Crafting a captivating corporate video can help tell your business’s unique story while building brand awareness with customers. The video could also serve as a valuable tool for new employees to watch during their induction.

Consequently, hiring a professional video production company that can create the perfect shots on set will ensure that your visuals generate a buzz and attract eyeballs.

However, if mistakes are made during production due to neglecting expert advice, you could end up with a video that does not live up to expectations, which would be a waste of time and money.

So, to help you avoid some basic errors that could prove to be costly, Early Rising Productions has put together a list of the most common mistakes people make with their company video.

1. Failure to plan
Without proper planning, people rush through production and cut corners with editing. This can result in a below-par video with zero impact on your target audience. Therefore, it’s vital to understand the project’s scope to design an effective storyboard to plan your video production.

2. Inadequate audio
Many people think that the microphone on the camera is substantial for filming. However, while poor video footage often gets forgiven (think the Blair Witch Project movie), bad audio sticks out like a sore thumb.

3. Underestimating time
Once the camera starts rolling, the on-air talent often stumbles their words, which results in more time needed to complete the filming. So, it’s crucial to factor in additional studio hours when estimating the time it takes to film a video.

4. Getting the video length wrong
Sometimes videos are too long, which causes audiences to switch off, while other times, it’s too short, which doesn’t hold the customers’ attention long enough to create an emotional connection. For a video to engage and gain traction, it’s vital to understand its purpose.

5. No clear message
A video should have a consistent theme to resonate with the audience, but if there are too many ideas in the script, then the video’s primary focus will become diluted. So, it’s essential only to include a few key points for short, focused videos.

6. Not knowing when to use a teleprompter
Often a teleprompter is overlooked, which means the quality of the video will suffer. If the video is technical or has scenes that need to be in the right sequence, then a teleprompter is the only way to correctly deliver the phrases and information.

To avoid more mistakes like these, reach out to the experts at Early Rising Productions in Chapel Hill, NC. We specialize in creating corporate videos, promos, interviews, documentaries, and films. Our services include video production, videography, and video editing. We also provide a wide range of video equipment for clients. We serve clients across Durham, Raleigh, Greensboro, Cary, Roxboro, High Point, North Carolina, Danville, Virginia, and beyond.

For a complete list of our services, please click here. If you have any questions about video production, we’d love to hear from you. Please contact us here.